It happened on the day of May 5th. Five heads of major photographic labs in Australia came together to join forces. The photographic industry has been shifting so fast, they saw the opportunity to gain an advantage by purchasing a major piece of printing machinery. They would take the digital printing industry by storm, form two companies to print everything from traditional commercial printing through to photographic books for professionals and keen amateurs alike.
We were commissioned to create a logo that would be simple, and reflective of five people coming together with one idea to create something special.