PicBook is the little sister of PicPress. The PicBook brand offers photo book and album printing to the public. The brand needed to be friendly and engaging to the market audience.
The photo book printing market is saturated with companies offering essentially the same product, just varying quality standards. PicBook's intention was to offer a high quality service to what's affectionately known as the Jennifer market. Mid 20s to 30s women with mid incomes and roughly two kids. This is a strong market in the photographic industry and a lucrative one if captured appropriately. We offered a simple branding solution that would have longevity and flexibility whilst attracting this market with a warm and friendly brand that also suggested the product's inherent qualities.